Klouts, Kreds and other bollox

As usual, the real interest is in the comments.  First, the post:

Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score. Your influence score is a measure of your ability to inspire others. It is a number on a scale from 1 to 1,000, and is based on how often your tweets are retweeted, how many new followers you are gaining, and how many replies you generate. (Kred also looks at Facebook likes and Google +1s, but Twitter is the main source of data). It is very much like your Klout score. The Outreach score is measured in levels and is a reflection of how generous you are with retweeting and replying to others.


#  The most interesting untold part of this story is the fact that Klout and PeopleBrowsr/Kred both have their HQs in the same relatively small building in San Francisco (at 3rd & Bryant). Seems a formula for some tension in the hallways.

#  Only value of any of these tools is in monitoring change. And trying to ask why. There are plenty of people gaming it – it is not hard to figure out the cheap way… If you monitor the change of the value – it is becoming some guidance on your strategy…. Number by itself means nothing.

What I’ve noticed with various bloggers, particularly the alpha-male type who’s a medium level blogger and runs his own little show is that there is enormous ego and enormous resentment on being taken to task.  There’s also enormous pride in being up in the rankings, whatever they happen to be.

At OoL, we ran a survey of readers as to whether posts should be scheduled, spaced out so that one post doesn’t swamp another and if the readers had said nah, just let ’em do as they wish, we would have been fine with that.  As it turned out, readers said the scheduling was the least worst option and so it’s been ever since.

I heard on the grapevine that certain bloggers with big heads did not appreciate being “scheduled” by me and combined with this mindless “conspiracy theory” response to anything someone brings up, combined with my refusal to let Christianity be bad-mouthed in ways it doesn’t deserve [fine about the ways it does deserve], together with my stance on WTC7,[ i.e. just look at the effing evidence, would you], then I’m not the most popular lad about.

Add to that the feminist movement, how gays [erroneously] think I feel about them, chavs, radical Muslims, gnostics and many many more, it’s a wonder I have any friends at all.  It’s also a wonder that the blog is doing fine, thanks very much, due in no small part to fellow authors and contributors.  We really are trying to offer a balanced blog.

So where is all this influence then?  On the strength of kreds and Klouts, I’d have to say close to zero.  However, I know this blog is read, mainly in RSS and there are things which need to be said and said loudly.  End of story in my book.

So yes, when I go in to sitemeter every few days [more often at peak times], of course I glance at the uniques and if it’s in the right area, I go to referrals, to find out whom to visit first that day.

And that’s it – that’s as much social networking and influencing and so on that I can stomach.  I can’t be doing with all these Kreds and Klouts and whatever – as a friend of mine observed: “Sad, wretched lives.”  There was a time, let’s be honest, when it concerned me  – look at the “others say” page and you’ll see some awards from 2007/8 but after that I just gave all that away as pointless.

If a blogger is blogging for rankings and stats in the main, then don’t you think something is wrong with that person?  If you’ve anything interesting to say, they’ll come.  If you continue to have something interesting to say, they’ll continue to come, even if they’re p***ed off with you.

That’s all any blogger can ever hope for.  Stuff Klouts and Kreds [‘scuse my French].

3 comments for “Klouts, Kreds and other bollox

  1. October 10, 2011 at 16:22

    I think scheduling esp. on a multi author site is a good idea. Gives each post time to be noticed and reflected upon.

    I feel certain blog authors sometimes do themselves a disservice by dumping lighter posts on top of their main post of the day, sometimes the sheer volume makes me just give up even if I’m reading in RSS, (Biased BBC has a problem with this. )

    Although kudos to those single author blogs that post more than once a days, I have trouble posting everyday

  2. October 10, 2011 at 22:13

    The worst blogger I know who does himself “a disservice by dumping lighter posts on top of their main post of the day” is me, so fair enough. 🙂

    The quandary is that it is a magazine blog and always has been. It can be seen as trying to be all things to all people [Epic Fail] or something for everyone [moderate success].

    There are writers who are simply political and they eat, sleep and think politics, so they come over and are annoyed by all the other pesky things such as geological formations and art.

    Then I get emails asking me to lay off the politics a bit. This sort of thing goes with the territory. I accept that it might diminish the political message to also run a post on Wimmin on Bicycles but the trouble is – a percentage of the readers do like those posts.

    I’ve never been able to resolve the issue, short of running separate blogs – a light one and a political one. As I have N.O. WPdotcom doing nothing, that is a possibility but then you get the readers who like the variety.

    So one can never win.

  3. October 10, 2011 at 22:24

    You’ve totally lost me on how any of this is done and I can’t cope with a kred thingie as well anyway! I agree they are asll a load of crap.

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