The world’s smartest Coke machine

At the Intel Developer Forum on Tuesday, Intel showed off an interactive Coke machine manufactured by SIA Interactive, a South American technology and design firm. The machine towered over Dadi Perlmutter, the head of Intel’s chip group.

Inside the Coke machine is a Core i7, the most powerful of Intel’s desktop microprocessors. Normally, the chip would be found within a server or high-end PC. It’s telling that Intel is positioning its chips as drivers of what are normally called “embedded” devices, where the microprocessor is placed in a variety of housings, typically for a mobile device. That role, more and more, is being played by rival ARM, a chip designer that licenses its chips to a number of chip manufacturers, including Samsung and even Apple, and is often found in smartphones and other mobile devices.

1 comment for “The world’s smartest Coke machine

  1. Robert the Biker
    September 20, 2012 at 10:49

    “The interactive Vending Machine was designed to turn a simple purchase into brand-customer interaction. ”
    In other words, instead of just selling you a drink , we’re going to annoy the f*ck out of you; I wonder if the chip is programmed to recognised the phrase ” give me the drink right now or I will give you a thorough kicking”

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