You saw this at El Reg? smacks of the endgame:
The now-defunct Beacon watched Facebookers as they shopped on affiliate websites and then displayed their purchases on their profile pages. Unfortunately, the social network neglected to ask anyone if they actually wanted to be opted in to the service, leading to widespread condemnation that eventually forced the firm to abandon the scheme.
The class action suit was filed by 19 people who wanted to see Facebook and other businesses who took part in Beacon in court. But Facebook quickly decided to settle the suit with $9.5m, $3m for the plaintiffs’ attorneys and the rest to set up a foundation to promote online privacy.
Bet they’d like to poke Mark Zuckerberg.