Hot on the heels of the toxic masculinity razor commercial debacle another corporate political decision has reared up. After Gillette insulted an entire gender, and a significant of its customer base, one liquor brand has stepped up to say, “Hold my Scotch!”
Johnnie Walker has come out in support of The Women’s March, and it is not going well. The scotch brand has been an enthusiastic backer of the movement, seemingly oblivious to the various groups that have disavowed the March due to anti-semitic leadership. To date the NOW, NAACP, Greenpeace, Emily’s List, and the Southern Poverty Law Center are just a few who marched off. Things have become so toxic even the Democratic National Committee has cut ties.
But the scotch mavens are touting its affiliation with the hate-filled group, even partnering with them on a marketing basis.